As part of our commitment to sector and community engagement, DVNSW ran our first coordinated social media campaign over the holiday period between December 2013 and January 2014.
DVNSW’s Holidays Can Hurt, 12 Days of Summer Survival campaign was designed for services and individuals to share on Facebook during Christmas and New Year, a time when rates of violence are particularly high and many services are shut.
We created messages that would challenge myths about domestic and family violence, raise awareness, equip friends, family and bystanders with support tools and create a wider understanding of abuse in the intimate partner and family context.
The response from followers was overwhelmingly positive and our messages were shared widely.
Twelve Days of Summer Survival helped spread the work of our organisation and get some clear messages out about abuse in relationships. At the same time, it gave us an opportunity to connect with a wider virtual audience including similar organisations internationally and in other parts of Australia.
We have built on those connections and supported and shared a number of campaigns from partners elsewhere.
The message continues to grow and develop and our #noexcuse4dfv campaign has used some of the strong elements of the summer safety engagement strategy to share our message.
You can view and download the 2014/15 Summer Survival graphics here.